Projects
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USA Shaolin Open
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16th World Wushu Championships (16th WWC)
Duration
2023-Present
Deliverables
Software
Figma
Squarespace
Adobe Illustrator
United States Wushu Kungfu Federation (USAWKF)
Graphics and web designer for the official national kung fu federation, USAWKF.
Project 1
USA Shaolin Open is a kung fu organization made in 2024 affiliated with USAWKF. I am the lead designer in creating the graphics and website for this group.
I am currently working on the USA Shaolin Open Seminar Series for their upcoming national project.
Official Web Design
Designed through Squarespace.
Keeping the users in mind, we ensured that each page provides the information they need most to access the seminar series in Colorado.
Our target audience is Kung Fu athletes who are enthusiasts and professionals who wish to compete on the world stage or simply enjoy the sport.
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User Personas
Persona 1
Persona 2
Persona 3
Home
Provides users with a general overview of the organization, its mission, and the purpose of the seminar series.
It displays the registration button for easy access, then introduces the sponsors and general information of each seminar such as their dates and location. The home page leads users directly to a button that prompts them to learn more about the first location in the series, which would be in Colorado. It also teases users about future seminar locations at the bottom of the page.
Meet The Masters
After the Home page, users are led to the Colorado seminar linked under "Meet The Masters". They are immediately introduced to each featured instructor for the seminar, including their names, the school they come from, the type of martial arts style they will be teaching, and then a short description of the seminar and their experience.
This builds credibility for the organization and the people involved.
Hotel
One of the most important information for athletes to know are their accommodations. This page informs athletes where to stay, how to arrive to the seminar, and nearby dining areas for their convenience.
This reassures the user that the organization supports their ventures to the seminar.
Registration Flow
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For legal cautions, we ensure that users consent to being photographed at our events.
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To ensure the safety of the user and our organization, they sign a liability form.
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Users select their instructor and input member ID.
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Finally, they select their method of payment and number of seminars at the last page to complete registration.
Dragon
Represents power and strength
Cauldron
Represents the "melting pot" of Kung Fu styles in the organization
Spear
The spear is a classic weapon in Kung Fu that represents nobility.
Tiger
Represents bravery and courage
Color Choice
Gold stands out against the traditional USAWKF colors. It is also a classic shade that represents prestige and englightenment.
Font Choice
San Serif, rounded founts created a clean and modern look.
USA Shaolin Open Seminar Series
The USA Shaolin Open Seminar Series is an extension of the main competition event, designed to provide in-depth training and education in traditional Shaolin martial arts, philosophy, and culture. These seminars are often conducted alongside or leading up to the USA Shaolin Open, offering participants an opportunity to learn directly from Shaolin monks, masters, or experienced instructors
Social media flyers designed via Illustrator.
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Brand Guide
Site Style Guide
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Project 2
16th World Wushu Championships
The 16th HYX World Wushu Championships (WWC), held November 16-20, 2023, in Fort Worth, Texas, USA, hosted 1,200-1,500 participants from 80+ countries and 20,000-30,000 domestic spectators.
This biennial event, organized by the USA Wushu-Kungfu Federation (USAWKF) under the International Wushu Federation (IWUF), represents the sport's highest competitive level.
BRAND
GUIDE
LOGO
VARIATIONS
The colors are a combination of the Texas flag and IWUF (International Wushu Federation) branding.
The motif features a longhorn to represent Fort Worth, Texas. The abstract figure on top represents a martial artist wielding a sword.
Social Media Graphics
Animations made through Figma, graphics made in Adobe Illustrator and Photoshop.
